WHO WILL BE ATTENDING THE CANADIAN POKER EXPO?

Over 5,000 consumers attended the 2009 Expo, seeking new products and services to enhance their recreational lifestyles. We expect the 2010 CPE to be even bigger, giving marketers a unique showground in which they can connect with poker enthusiasts they wish to gain as customers.

2009 Expo Visitor Attendance:
Saturday November 7, 2009:  3,500
Sunday November 8, 2009:  1,800
Total (for both Saturday &  Sunday): 5,300 People 

Visitor Demographics

By Age:
18-25: 20%
26-35: 35%
36-49: 30%
50 & Over: 15%

SELL TO BUYING CUSTOMERS!

The Canadian Poker Expo presents an opportunity to capitalize on the ever-increasing popularity of poker in Canada and gain access to thousands of high-income customers who are extremely interested in your products.

Canadian Poker Expo attendees are much more likely to travel, eat out, socialize, spend money on entertainment, play games (i.e., golf, billiards) and purchase luxury goods than those who do not gamble.

Canadian Poker Expo market statistics:
As the most populous province in Canada with 12,160,282 people, it is natural that Ontario is the largest Canadian market for the Poker Lifestyle consumer show.

Canadian Poker Expo attendees are much more likely to travel, eat out, socialize, spend money on entertainment, play games (i.e., golf, billiards) and purchase luxury goods than those who do not gamble.

The Responsible Gambling Council's 2006 Poker Poll (a telephone survey of Ontarians 18 and older) showed that:

• One-in-five Ontarians play poker for money (2,432,056 ppl)
• One-third (37%) of young adults aged 19-34 play poker for money (1,110,000 ppl)
• 16% believe playing poker is a good way to earn extra money
• 4% believe they could earn a living playing poker
• 24 per cent of Ontario poker players between the ages of 18 and 34 are playing at least once a week
• Internet gamblers are spending more time online: 25% gamble at least weekly; 12.7% gamble daily