High Profile Event Marketing to Benefit Exhibitors

Exhibitors and Sponsors will benefit from a high-impact multimedia advertising campaign commencing months before the Canadian Poker Expo which will drive strong attendance and media coverage. This strategy includes:

Toronto Newspaper Advertising:
An extensive print campaign launched in key poker publications and major newspapers such as the Toronto Star and The Toronto Sun. Days before the event a colour advertising feature/show guide will be published.

Radio:
A targeted radio blitz launched on top-rated stations, supported by unique promotions, interviews, contests and live on-site broadcasts.

TV:
Commercial campaign on the Score and TSN television sports networks.

Posters & Brochures:
A strong publicity campaign focused on generating media coverage and attendance.

Coupons:
Eye-catching coupons and email promotions distributed through Canadian Poker Expo sponsors, exhibitors, retail outlets, industry associations and media.

Website:
A comprehensive web site outlining information on interactive features, seminars, contests/giveaways and event details.

The combination of our multimedia promotional campaign and established media partnerships will generate widespread editorial and news coverage for this event!